### SEA

Ever Tried
97%
Consumed in Past 1 Year
93%
Consumed in Past 3 Months
88%
Consumed in Past 7 Days
81%
n=8003
Q1'25 Q2'25
n-4645 n-3358

### COUNTRY

H1'25
Singapore
Thailand
Malaysia
Indonesia
Philippines
Vietnam
Ever Tried
97%
97%
97%
97%
97%
97%
Consumed in Past 1 Year
93%
93%
93%
93%
93%
93%
Consumed in Past 3 Months
88%
88%
88%
88%
88%
88%
Consumed in Past 7 Days
81%
81%
81%
81%
81%
81%
n=8003
n=8003
n=8003
n=8003
n=8003
n=8003

Ever Tried | 97% | 92% | 86% | 78% | 78% | 78%
Past 1 Year | 98% | 95% | 90% | 82% | 82% | 82%
Past 3 Months | 97% | 92% | 86% | 77% | 77% | 77%
Past 7 Days | 97% | 92% | 88% | 81% | 81% | 81%

S11. In the past 7 days, have you personally consumed < CATEGORY > at home, at a restaurant, during travel or anywhere else?
S12. When was the last time you had < CATEGORY CODED ‘NO’ and ‘DON’T REMEMBER’ IN S11>? It could be at home, at a restaurant, during travel or anywhere else?